NUEVO ADVERTISING GROUP INKS DEAL
WITH PALACE SPORTS & ENTERTAINMENT,
SECURES HISPANIC RADIO DEAL FOR TAMPA BAY STORM
Nuevo Advertising Group will lead Storm's Hispanic Marketing Efforts

SARASOTA, FL - Nuevo Advertising Group has been retained by Palace Sports & Entertainment, Tampa to handle the Hispanic marketing efforts for the Tampa Bay Storm.

Pedro Perez, VP Sales & Marketing for Nuevo Advertising, said, "The managers of The St. Pete Times Forum were interested in opening up new opportunities within the Hispanic market. It's something they had been considering for awhile, and we're thrilled to be handling their advertising and public relations needs in this exciting market."

Nuevo Advertising Group has already secured an agreement with Rumba 680 AM (WRMD) to broadcast all Tampa Bay Storm home games during the 2005 Arena Football League season. The broadcast team of Neil Fernandez and Enrique Oliu will call the action during the eight home games.

"We are pleased to be able to offer world championship caliber arena football to Hispanic sports fans in the Tampa Bay region," said St. Pete Times Forum President Ron Campbell. "We are always trying to expand our reach in the community and we hope this is the beginning of a long-term initiative and commitment to a significant and important sector of the Tampa Bay region."

Nuevo Advertising Group, based in Sarasota, Florida, exists to bridge the gap between U.S. businesses and the Hispanic community through focused, concise advertising messages delivered through the most effective mediums.

###