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Sarasota,
Fla. - Oct. 20, 2010 WellSpring
Pharmaceutical Corporation has contracted Sarasota, Florida
based Nuevo
Advertising Group™ to breathe new life into one of its
heritage brands after completing a redesign and branding of the
Micatin®
antifungal cream.
WellSpring's goals
are to increase market share by re-positioning the Micatin® brand
to the growing Hispanic
market in the United States.
Based on Nuevo's years of experience specializing in the Hispanic
market, Nuevo developed
a look and feel that appeals to a large segment of this community.
Some of the factors considered during the design process included
age, generation, language, product loyalty, product
uses
and retail
space. Nuevo also focus-grouped the design utilizing an extensive
contact network throught out the U.S. and Latin America to ensure
a strong connection with the product and proper language use in
all markets.
Finally, Nuevo Advertising
Group™ produced new packaging, sales
fact sheets, images, and updated content to reflect the Spanish
culturalization of the original English copy. Explains Sean Griffin,
Director of Sales and Marketing for consumer brands at WellSpring
Pharmaceutical Corporation, “When WellSpring was
looking to grow market share with our Micatin® product, we
hired Nuevo
Advertising Group to transform the look and feel to appeal
to the Hispanic
community and retain the current brand loyal following. We
are very proud of the work Nuevo has done and look forward to a
successful
relaunch.” The design of the package appeals visually to
the Hispanic
community and goes beyond offering just bi-lingual
text on the package. "The new design provides bi-lingual
text as well as full Drug Facts in Spanish printed inside the package.
Patient
education
and compliance is a big concern today, and the treatment of athlete's
foot, jock itch, and ringworm will all be improved and retailers
will be able to better serve a growing segment of their community" says
Griffin.
Look for the redesigned product to hit the shelves in the Q1 2011. Nuevo continues
to take on new work for increasingly diverse clients in Florida
and beyond.
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About WellSpring Pharmaceutical Corporation
WellSpring Pharmaceutical
Corporation is a privately held company
founded by Dr. Robert Vukovich in 1999 and headquartered in Sarasota,
Florida. WellSpring markets and distributes four trusted over-the-counter
brands, Emetrol®, Micatin®, Gelusil® and Glaxal Base® Skin
Cream and Lotion. WellSpring
Pharmaceutical Corporation’s headquarters are located at 5911 North Honore Avenue in Sarasota,
FL.
For more information about WellSpring Pharmaceutical Corporation,
visit www.wellspringpharm.com
About
Nuevo Advertising Group™
Nuevo Advertising
Group™ is a full service Marketing,
Advertising and Public
Relations.
Its focus is on bridging the gap between businesses and the Hispanic community
through concise advertising messages delivered through the most effective mediums.
Nuevo Advertising
Group™ recently launched www.nuevotranslation.com,
a focus division of Nuevo Advertising designed to better serve the growing translation
needs of businesses.
For more information about Nuevo Advertising Group™, visit www.nuevoadvertising.com or
call 941-752-4433
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