Oops...
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Microsoft
has also managed to upset women and entire countries.
A Spanish-language version of Windows XP, destined for
Latin American markets, asked users to select their gender
between
"not specified,"
"male"
or
"bitch,"
because of an unfortunate error in translation.
Source:
SFGate.com, 8/04
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not
again...
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| Will
Volkswagen Lose Its Cojones? |
Cojones
is a Spanish word that means, literally, testicles. In
the U.S., however, it's a sort of catchall term for daring.
That's approximately what Volkswagen was going for in a
blunt black and white billboard featuring its GTI 2006
model accompanied by two words in big, bold letters
-- "Turbo-Cojones."
But the campaign has boomeranged, with Volkswagen taking the billboards
down in three cities after they quickly generated a firestorm in Cuban-dominated
Miami. "In English, Turbo-Balls might not sound so offensive," says
Luis Perez Tolon, an instructor at Miami-Dade College who supervises a
writing program for Spanish-language network, Telemundo. "But
in the Spanish-speaking community, it will always have a vulgar connotation." |
The
Wall Street Journal
March 17, 2006 |
Profit
from our passion.
|
Articles of Interest |
Marketers
looking to reach a lucrative swath of the U.S. Hispanic population
need to rethink their pitch. -
2006
Marketing to the Hispanic Market - 2006
Tampa
Bay, The region's Latino presence has contributed
to a surge in population in recent years - 2006
LATINOS:
Rising numbers, rising voices - 2006 |
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LATINOS:
Rising numbers, rising voices
Rallies
reflect huge demographic shift
By CHRISTINA
E. SANCHEZ
The mass numbers of Latinos who participated in immigration rallies
came as no surprise to those who track population data.
And few metropolitan areas have seen more growth than Sarasota/Bradenton
areas, where the Latino population increased by 38 percent from
2000 to 2004, the most recent numbers available show.
Only eight other metropolitan areas in the United States had
a faster growth rate, and three of those areas were in Florida,
including Fort Myers-Cape Coral, Naples-Marco Island and Lakeland.
Latinos are now the largest minority group in the Sarasota-Bradenton
area, surpassing the African-American population, which slightly
outnumbered Latinos in 2000.
Latinos account for 6 percent, or 20,822 people, of Sarasota
County's population of 349,004. They now include 10.8 percent,
or 31,936 people, of Manatee County's population of 290,434,
according to 2004 U.S. Census estimates. No estimates for 2004
are available yet in Charlotte County.
But those numbers tell only part of the story, because they do
not include most of the estimated 12 million undocumented immigrants
across the country, including the thousands in Florida.
"(Latinos) are growing faster because they are a bigger part of
immigration than other groups and they also have higher fertility
than other groups," said William Frey, who wrote a recent report
on the trend for the Brookings Institution, a Washington, D.C.,
think tank.
The impact is not only changing the economic and social fabric
of society.
As the sight of nearly 50,000 demonstrators in Fort Myers on
Monday showed, the impact is also starting to be felt politically.
"You see many more demonstrations and rallies where you might
not have seen them 15 years ago or even five years ago," Frey
said.
Latinos are not just growing in numbers in the Sarasota-Bradenton
area, they are increasing their influence in nearly every job
level of the local economy -- except for politics, says one local
Latino attorney and supporter of immigrant rights.
"It's a mixed bag. It's very diverse," said Jim Delgado, a Palmetto-based
criminal lawyer and member of El Concilio Mexicano de Florida,
or The Mexican Council of Florida.
"On one hand, you still have people coming because of the agriculture
as well as the rise in construction in this area, but you also
have an influx of Colombian, Argentinian and Venezuelan professionals
who are leaving their countries for political reasons," Delgado
said.
While Latinos are finding jobs as doctors, lawyers, professors
and other professionals, they have yet to break into the political
sphere in Sarasota, Manatee, or Charlotte counties.
Despite attempts by a few local Latinos to get elected, there
are no Hispanic city council members or county commissioners
in the three-county area.
Despite the strong turnouts at demonstrations this week, Delgado
said it could be awhile before Latinos find representation in
the halls of government that matches their population.
But he predicts it will happen, just a little later rather than
sooner.
"In terms of their voice being heard, I think they have very little
influence," said Delgado, who said most immigrants are afraid
of speaking up for fear of being exposed and deported.
"I believe our true political leaders are very young adults in
their 20s. They are going to make a mark on our scene when our
children start to vote. Then things are going to change."
Article
published Apr 12, 2006
Sarasota Herald Tribune
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AP PHOTO / DEBORAH SILVER
Maria Castro, her face paint
depicting the flags of the United States and Mexico,
shouts "We can do it!" in Spanish during an immigration-rights
rally Monday in Fort Pierce. Demonstrations were held
around the nation and in Manatee and Sarasota counties.
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Growth rate of Hispanics
Metro areas with highest growth rates
(2000 to 2004)
1. Cape Coral - Fort Myers = 55.4%
2. Charlotte - Castonia - Concord, N.C. - S.C. = 49.8%
3. Raleigh - Cary, N.C. = 46.7%
4. Nashville - Davidson - Murfreesboro, Tenn. = 44.9%
5. Indianapolis, Ind. = 44.3%
6. Atlanta - Sandy Springs - Marietta, Ga. = 41%
7. Naples - Marco Island = 38.7%
8. Lakeland = 38.3%
9. Sarasota - Bradenton - Venice = 38%
10. Las Vegas - Paradise, Nev. = 35.1%
SOURCE: The Brookings Institution
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